If your existing customers leave positive reviews, it will encourage future customers to try your business out. Consumers read online reviews before making a purchase or trying out a new place, so even if your online marketing is clever and costly, your reviews are often the trigger point for new customers. The hard truth is: that Google reviews matter. This, in turn, helps you to climb the local SEO ladder, boost your online reputation and attract customers (new ones). Loyal customers leave Google reviews as they support the businesses they like. It forces an air of honesty which is why Google reviews are trusted by potential customers. Positive reviews and negative reviews form the backbone of credibility for a business. It's even become a verb! Taken from Merriam-Webster And, with the countless choice of review sites out there, Google still manages to stay on top as such a favoured search engine (and review platform). Many people look to review sites before making a purchase or trying out a new business. And, people being people, they might need a bit of prompting to leave a Google review. This means you need to be proactive in asking all of your customers for a review for a fair depiction of your business. But it's usually a bad experience that trumps it. The majority of people who feel strongly enough to review you (without you sending them a Google review link), typically have a very bad experience or a great one. If you rely on those who are going to leave a Google review, they might not always be the most kind. People search Google reviews before even buying from a business these days. Online reviews are key to a new customer trusting your business.
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